Aida Diarra joined Visa as SVP & Head for Sub Sahara Africa in November 2018. In this capacity, she overseas Visa’s business operations in fifty countries and seven offices in Sub Saharan Africa. Her focus is on digitizing cash, driving wider digital acceptance, and promoting financial inclusion in the diverse markets of the region. She is a recognized leader in the financial services and digital finance industries, having previously led Western Union’s Africa portfolio. Aida has a Masters in Business Administration (MBA) in International Business & Management from the University of Hartford, as well as a Bachelor of Science degree in Business Administration from American Business School in France.