{"id":464002,"date":"2026-09-03T10:44:31","date_gmt":"2026-09-03T09:44:31","guid":{"rendered":"https:\/\/www.afis.africa\/sb_speaker\/awa-gueye\/"},"modified":"2026-09-11T15:05:19","modified_gmt":"2026-09-11T14:05:19","slug":"awa-gueye","status":"publish","type":"sb_speaker","link":"https:\/\/www.afis.africa\/fr\/sb_speaker\/awa-gueye\/","title":{"rendered":"Awa GUEYE"},"content":{"rendered":"

\u00a0<\/p>\n

Awa Gueye BA<\/strong> est Regional Public Policy Lead chez Wave Mobile Money, o\u00f9 elle supervise les relations avec les parties prenantes et les actions de plaidoyer aupr\u00e8s des r\u00e9gulateurs et des gouvernements. Elle d\u00e9veloppe \u00e9galement des partenariats afin de soutenir la mission et la croissance de Wave.<\/p>\n

Forte de pr\u00e8s de 20 ans d\u2019exp\u00e9rience dans la gestion op\u00e9rationnelle et ex\u00e9cutive, Awa a travaill\u00e9 aussi bien au sein de grandes multinationales que de startups. Elle poss\u00e8de une solide expertise des dynamiques de march\u00e9 et des enjeux op\u00e9rationnels li\u00e9s aux services financiers en Afrique, notamment dans les domaines du transfert d\u2019argent, de l\u2019inclusion financi\u00e8re, des paiements et de la fintech.<\/p>\n

Elle a occup\u00e9 des fonctions de direction chez Western Union, WorldRemit et Mowali, o\u00f9 elle a d\u00e9velopp\u00e9 une expertise reconnue dans ces diff\u00e9rents domaines.<\/p>\n

Awa a d\u00e9but\u00e9 sa carri\u00e8re dans le marketing chez Microsoft en France, avant de rejoindre le groupe Havas Advertising. Elle a ensuite occup\u00e9 le poste de Responsable Marketing et Communication chez Air S\u00e9n\u00e9gal International, filiale du groupe Royal Air Maroc.<\/p>\n

Awa est titulaire d\u2019une Licence en Administration des Affaires<\/strong> de l\u2019IAE Lille et d\u2019un Master en Marketing Direct et E-commerce<\/strong> de l\u2019ESC Lille Business School.<\/p>\n

\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","evenement-salon":[250],"class_list":["post-464002","sb_speaker","type-sb_speaker","status-publish","hentry","evenement-salon-250"],"acf":[],"yoast_head":"\nAwa GUEYE - The African Financial Summit Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.afis.africa\/fr\/sb_speaker\/awa-gueye\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Awa GUEYE - The African Financial Summit Platform\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Awa Gueye BA est Regional Public Policy Lead chez Wave Mobile Money, o\u00f9 elle supervise les relations avec les parties prenantes et les actions de plaidoyer aupr\u00e8s des r\u00e9gulateurs et des gouvernements. 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