{"id":23877,"date":"2025-09-22T14:08:39","date_gmt":"2025-09-22T14:08:39","guid":{"rendered":"https:\/\/www.afis.africa\/sb_speaker\/ismael-belkhayat\/"},"modified":"2025-11-03T13:52:47","modified_gmt":"2025-11-03T12:52:47","slug":"ismael-belkhayat","status":"publish","type":"sb_speaker","link":"https:\/\/www.afis.africa\/en\/sb_speaker\/ismael-belkhayat\/","title":{"rendered":"Ismael BELKHAYAT"},"content":{"rendered":"<p>Ismael Belkhayat is a distinguished serial entrepreneur within the vibrant Moroccan tech landscape. Following a tenure in consulting at the esteemed Boston Consulting Group, Ismael embarked on his entrepreneurial journey, founding two groundbreaking companies that laid the foundation for his entrepreneurial career: Wib.co, a pioneering startup studio, and Chauffeur.ma, a premier ground transportation service in Morocco, subsequently acquired by Avis Car Rental.<\/p>\n<p>With a keen eye for opportunity and a drive for innovation, Ismael ventured into the realm of real estate technology by establishing Sarouty.ma, an intuitive real estate marketplace facilitating property transactions across Morocco. Within a remarkably short span of two years, Sarouty soared to become the nation&#8217;s premier real estate platform, forging a strategic alliance with Propertyfinder Dubai LLC to bolster its technological capabilities.<\/p>\n<p>While serving as a Board Member for his prior ventures, Ismael&#8217;s passion for catalyzing digital transformation led him to co-found his latest venture in 2020 alongside his spouse: Chari, a B2B e-commerce and fintech application tailored for retailers. Leveraging his expertise in logistics and marketplace dynamics, Ismael has propelled Chari to unprecedented growth, garnering accolades such as the prestigious &#8220;Disruptor of the Year&#8221; award from the Africa CEO Forum and positioning it as a frontrunner for potential unicorn status, a groundbreaking achievement for the Moroccan startup scene.<\/p>\n<p>Backed by substantial investment from renowned entities including Y Combinator, AirBnB, Orange, and even Harvard University, Chari is a testament to Ismael&#8217;s entrepreneurial vision. Harvard University has written a compelling business case study on Chari, underscoring its transformative impact and industry significance.<\/p>\n","protected":false},"featured_media":0,"template":"","evenement-salon":[133,132],"class_list":["post-23877","sb_speaker","type-sb_speaker","status-publish","hentry","evenement-salon-133","evenement-salon-132"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ismael BELKHAYAT - The African Financial Summit Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.afis.africa\/en\/sb_speaker\/ismael-belkhayat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ismael BELKHAYAT - The African Financial Summit Platform\" \/>\n<meta property=\"og:description\" content=\"Ismael Belkhayat is a distinguished serial entrepreneur within the vibrant Moroccan tech landscape. Following a tenure in consulting at the esteemed Boston Consulting Group, Ismael embarked on his entrepreneurial journey, founding two groundbreaking companies that laid the foundation for his entrepreneurial career: Wib.co, a pioneering startup studio, and Chauffeur.ma, a premier ground transportation service in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.afis.africa\/en\/sb_speaker\/ismael-belkhayat\/\" \/>\n<meta property=\"og:site_name\" content=\"The African Financial Summit Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T12:52:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.afis.africa\\\/en\\\/sb_speaker\\\/ismael-belkhayat\\\/\",\"url\":\"https:\\\/\\\/www.afis.africa\\\/en\\\/sb_speaker\\\/ismael-belkhayat\\\/\",\"name\":\"Ismael BELKHAYAT - The African Financial Summit Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/#website\"},\"datePublished\":\"2025-09-22T14:08:39+00:00\",\"dateModified\":\"2025-11-03T12:52:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.afis.africa\\\/en\\\/sb_speaker\\\/ismael-belkhayat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.afis.africa\\\/en\\\/sb_speaker\\\/ismael-belkhayat\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.afis.africa\\\/en\\\/sb_speaker\\\/ismael-belkhayat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.afis.africa\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ismael BELKHAYAT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/\",\"name\":\"The African Financial Summit Platform\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/#organization\",\"name\":\"The African Financial Summit Platform\",\"url\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.afis.africa\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-AFIS-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.afis.africa\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/cropped-AFIS-1-1.jpg\",\"width\":529,\"height\":191,\"caption\":\"The African Financial Summit Platform\"},\"image\":{\"@id\":\"https:\\\/\\\/www.afis.africa\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ismael BELKHAYAT - The African Financial Summit Platform","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.afis.africa\/en\/sb_speaker\/ismael-belkhayat\/","og_locale":"en_US","og_type":"article","og_title":"Ismael BELKHAYAT - The African Financial Summit Platform","og_description":"Ismael Belkhayat is a distinguished serial entrepreneur within the vibrant Moroccan tech landscape. 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